By Rachel Fox - FoxonStocks.com

The Digital Media War between Apple and Amazon – Apple TV versus Amazon Fire TV

I started looking at Amazon stock this morning because I caught a cool Morningstar article written by R. J. Hottovy, CFA, director with Morningstar about Amazon being one of “the most disruptive companies in the consumer space.”

Years ago, something ‘disruptive’ was offensive.

Not offended, but certainly curious, I started to read more about Amazon (AMZN), a stock that I have shorted a number of times and have done so with excellent results. I wanted to learn more about what Amazon is up to and if I want to trade it in the upcoming week.

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