Category: Uncategorized
- Published: 29 November -0001
LONDON — December 8, 2003 — Macrovision Corporation (Nasdaq: MVSN), leading provider of copy protection and digital rights management technologies today announced that it will provide Premiere Fernsehen GmbH & Co. KG (“Premiere”), Germany’s primary pay-TV operator with video copy protection on all its pay-per-view movie channels. Premiere’s pay-per-view offerings, shown on PREMIERE DIREKT, include exclusive films that subscribers can order around the clock on a once-off basis, with Hollywood blockbusters shown up to 18 months prior to their free-TV screening. Subscribers can choose among some 30 films a month on three different channels. In choosing Macrovision, Premiere has followed recommendations of the licensing movie companies to protect their intellectual property. The scale of this multi-year contract represents a major step forward for Macrovision in the European TV market. Speaking on behalf of Macrovision, Martin Brooker, Director of EMEA Sales stated, “We are delighted that we have been able to win one of Europe’s major TV Broadcasters. The multi-year agreement reflects a major commitment from both parties to work together as this dynamic market sector grows.”
While Macrovision already has considerable presence in the pay-TV marketplace, this contract is particularly significant because of the scale of the German pay-TV market within Europe.
Macrovision’s technology enables consumers to view programs but prevents unauthorized recording of copy-protected content via videocassette recorders, hard drive recorders (DVRs), DVD recorders and compliant home media center PCs. It is a market proven, highly effective system for protecting digital content. Macrovision’s copy protection is widely deployed worldwide in digital set-top boxes, as well as in almost all consumer electronic devices for video playback. In addition to its technical effectiveness and widespread hardware compliance programs, Macrovision’s technology is supported by law under the auspices of the recently introduced European Copyright Directive, as copy protection circumvention devices or technology are illegal under the law.
About Macrovision
Macrovision develops and markets digital rights management (“DRM”), copy protection and electronic licence management technologies for the video, music and software markets. For the past 15 years, Macrovision has been the trusted partner in copy protection and rights management for the entertainment industry. Macrovision has worked in partnership with the leading content companies and consumer electronics and PC manufacturers worldwide to develop and deploy technologies that serve the interests of both the rights holders and consumers, delivering solutions which provide an optimum balance between effectiveness and playability. Macrovision’s copy protection and rights management technologies have been utilized on over 110 million digital set-top boxes and over 6 billion CDs, DVDs and VHS cassettes.
Macrovision has its corporate headquarters in Santa Clara, California, with international offices in London, Frankfurt, Tel Aviv, Tokyo, Hong Kong, Taipei and Seoul. Macrovision can be found on the Internet at www.macrovision.com
Macrovision is a registered trademark of Macrovision Corporation.
About Premiere
Premiere is the leading pay-TV operator in Germany and Austria. Currently, a total of over seven million viewers in over 2.8 million households receive Germany’s finest television. As an independent media group, Premiere sees itself as the third force in German commercial television, along with the two other major broadcasters. The shareholders of the pay-TV operator are the Permira investment group (54.76 %), Premiere’s CEO Dr. Georg Kofler (20.46%), the Bayerische Landesbank and the HypoVereinsbank (10.0% each), the Bank für Arbeit und Wirtschaft from Austria (BAWAG 3.5%) as well as the two Premiere management board members Michael Börnicke and Hans Seger (0.64% each). The headquarters of the company, which employs some 1,900 people, are located in Munich, Germany.
For further information please contact:
CIB Communications:
For Macrovision EMEA
Anna Hern
+44 (0)1372 371800
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Macrovision Europe:
Simon Mehlman
+44 (0)7812 146 530
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Macrovision USA:
Miao Chuang
+1 (408) 562 8451
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