Yahoo! to Acquire interclick
Acquisition Extends Yahoo!’s Audience Targeting Capabilities and Premium Content Supply
Yahoo! Inc. (NASDAQ:YHOO - News), the premier digital media company, and interclick, inc. (NASDAQ:ICLK - News) today announced a definitive agreement for Yahoo! to acquire interclick. interclick’s proprietary advertising and technology solutions enable it to dramatically improve data targeted solutions and optimized returns for advertisers across a variety of pooled premium supply sources. interclick has built the industry’s leading data valuation platform optimized to work with large data volumes across multiple providers and marketplaces.
- Published: 01 November 2011
- Written by Editor