Starbucks and Green Mountain Coffee Roasters, Inc. Expand Strategic Relationship
Starbucks® coffee and Tazo® tea to be available for new Keurig® Vue™ Brewer
Starbucks Coffee Company (NASDAQ: SBUX - News) and Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR - News), a leader in specialty coffee and coffee makers, today announced the expansion of their strategic relationship for the manufacturing, marketing, distribution and sale of Starbucks-branded Vue™ packs for use in GMCR’s recently introduced Keurig® Vue™ Brewer.
“We are proud to expand our relationship with Green Mountain Coffee Roasters and are looking forward to working with our colleagues at GMCR to further accelerate growth in premium single-serve coffee,” said Jeff Hansberry, president, Channel Development, for Starbucks.
- Published: 21 March 2012
- Written by Editor