August 19 2010 - The fun contest is being run to mark the directory's historic revamp into a new handy-sized format that will fit through letterboxes. It is the most significant change to the UK Yellow Pages directory since it was first published more than 40 years ago.
Last month, the new compact directories started to drop through letterboxes and to kick-start the nation's creativity, Yell has set the benchmark with two memorable clips showing the much-loved and trusted Yellow Pages in slightly unusual settings.
In "Letterbox" - the hero of the clip manages to fling a new sized Yellow Pages directory straight through a letterbox from the road outside, to the admiration of his assembled mates.
- Published: 18 August 2010
- Written by NeonDrum