Genetic Technologies Launches BREVAGen Breast Cancer Risk Test in US
- A New Breast Cancer Predictive-Risk Genetic Test - first mover in substantial market
- Launch by subsidiary Phenogen Sciences Inc. in targeted US metro-markets
Genetic Technologies Limited (ASX:GTG.ax - News), through its North American division, Phenogen Sciences Inc., has launched the new BREVAGen™ genetic test for assessing non-familial breast cancer risk.
Phenogen Sciences will target its promotion campaign on women's health clinics in over 20 US metro-markets. The company has deployed its sales force to service select markets based on high volume use of the BRCA genetic test, currently available for the rarer familial form of breast cancer. The BREVAGen™ test has an attractive gross margin and an estimated addressable market in excess of $600 million per annum in the US.
- Published: 01 August 2011
- Written by Editor