PUBLICIS GROUPE TO ACQUIRE SAPIENT IN $3.7 BILLION ALL-CASH TRANSACTION
Transformative acquisition establishes Publicis Groupe as the clear leader in the digital age:
- Accelerates achieving Publicis Groupe's objective to become the leader at the convergence of communication, marketing, commerce and technology
- Will create a platform to be named Publicis.Sapient -- the largest and most advanced -- focused exclusively on digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology
- Publicis Groupe digital revenues will account for more than 50%, three years ahead of 2018 plan
- Published: 03 November 2014
- Written by Editor