HGTV and Viggle Collaborate to Amplify TV Viewing Experience During HGTV Primetime Programming
New Marketing Partnership Allows Viewers to be Rewarded for Watching Shows like Fixer Upper, Property Brothers, and Others
NEW YORK--- Viggle Inc. (VGGL), the entertainment marketing and rewards platform, today announced a strategic marketing partnership with HGTV. The partnership will create a cross-marketing platform to increase audience adoption and enhance HGTV viewers’ experience by providing them with exclusive points and rewards for engaging with HGTV programming across the Viggle Inc. platform, including the free Viggle app, Wetpaint.com and Viggle Reminders.
Fans who check-in to HGTV shows while using the Viggle app will receive bonus points and top-earning fans will be rewarded with HGTV prizes. The partnership includes the following key components:
- Published: 02 December 2014
- Written by Editor