Disney Online Signs Agreement to Acquire Assets from Kaboose Inc.

Acquisition Will Include Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com

Disney Online, part of the Disney Interactive Media Group (DIMG), announced today it has signed an agreement to acquire Internet assets from Canadian-based Kaboose Inc. including Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com. The Kaboose assets will be integrated into Disney Online's extensive line-up of Web sites, extending its leadership in the kids and family online space. The purchase price is approximately $18.4 million (based on approximate price of CAD 23.3 million), subject to certain adjustments.

 "This acquisition strengthens our position as a top entertainment destination for kids and families, and a trusted online resource for parents," stated Paul Yanover, executive vice president and managing director of Disney Online. "These new Web properties complement Disney Online's category-leading kids and family sites, broadening our audience and infusing an array of new content into our sites, particularly in the baby and mom categories."

Disney Online reaches more than 27.6 million unique visitors per month, ranking as the No. 1 Community-Family & Parenting Web destination according to comScore Media Metrix (Feb. 2009). Its extensive line-up of kids and family Web properties include flagship site Disney.com as well as a network of parent-focused sites including Disney Family.com, FamilyFun.com and iParenting.com.

"Our leadership position in providing parents with information and tools to make their family lives easier, combined with Disney's leadership in family entertainment, will create the most content rich online experience for families," stated Jason DeZwirek, Chief Executive Officer and Founder of Kaboose Inc. "We are excited for the future of our online properties within Disney and the continued development of world class user experiences for parents."

The online moms audience is an increasing focus for Disney Online. The Internet ranks highest (above TV and cell phone) as the technology product moms would not want to live without with 80% of moms saying they go online daily and spend an average of 13 hours a week online according to the Intelligence Group's 2007 Mom Intelligence Survey. Nearly half (47%) of moms say they go online more often once they have a child, describing the Internet as their lifeline, which allows them to share, learn, gather, shop, organize finances and build relationships with other moms.

About Disney Online

Disney Online (www.Disney.com), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney's Toontown Online, Disney Fairies Pixie Hollow and Disney Club Penguin.

Disney Interactive Media Group (DIMG) is a unit of The Walt Disney Company (NYSE:DIS).

About Kaboose Inc.

Kaboose Inc. is a global media company fully dedicated to meeting the needs of moms and their families. Kaboose ranks as one of the world's leading family destinations properties, reaching nearly five million unique visitors per month,* and is a respected leader in the online parenting category in three of the largest English speaking countries - the United States, Canada and the United Kingdom. Kaboose provides parents with an extensive array of relevant information, resources, tools and community that support their efforts during the parenting life cycle. Kaboose's websites include its award-winning flagship, Kaboose.com, which gives moms the tools they need to plan an active, healthy and rewarding family life; Bounty, the UK's favourite parenting club, providing information, support and products for young families; BabyZone.com, serving the needs of expectant and new moms; ParentZone.com, a family-focused local resource and event site; AmazingMoms.com, providing simple and easy solutions for birthday parties, family crafts and special occasions; and Funschool.com which promotes learning while helping kids have fun. Kaboose trades on the Toronto Stock Exchange under the symbol "KAB".

*comScore Media Metrix, February 2009

SOURCE: Disney Online

Disney Interactive Media Group Brandy Phillips, 818-623-3764 This email address is being protected from spambots. You need JavaScript enabled to view it.